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Half of all small businesses go out of business, they never even see their fifth birthday. And it’s pretty much because of one reason; they just simply ran out of cash. Today we are talking with Adam Lean on the #1 reason that 50% of businesses fail, and how business owners can prevent it from happening to them.

Adam Lean is the founder of the CFO Project. Adam became an accountant immediately after college, but quickly realized accounting was NOT his calling. He left the 9-5 world to launch and eCommerce company, but after a few years, something felt off. Sales were up, the business was growing, but the numbers in his bank account just didn’t tell the same story. Even as an accountant, Adam was frustrated by the financials, leaving him completely overwhelmed as a business owner. He set out to learn exactly what business owners should be focusing on, and eventually founded the CFO Project. Today he helps small business owners determine what is and isn’t working in their businesses, by guiding them through a proven system to ensure their business is financially solid and more profitable- without the emotional overwhelm.

thecfoproject.com/treadmill