How easy is it? Things to think about when opening more locations.
Jacob (Jake) Puhl earned his MBA from Xavier University and has now started, owned, and served as CEO of several seven-figure businesses. Among them, he started Firegang Dental Marketing in 2010, building that company up to one of the most successful marketing companies in dentistry; he left in 2016, having helped thousands of dentists build practices new patients love. In 2016 Jake met Marc Cooper and they founded the Dentist Entrepreneur Organization (DEO). As current President and CEO of the DEO, Jake works exclusively with emerging-market group dental practices by building a community of like-minded group practice owners. Jake gives group practice leaders the resources and support they need to move from disjointed “dots on a map” to unified, thriving dental group enterprises by “Thinking like a CEO.”
I’d like to talk about how you find those rare, great, rock star team members. Let me start by saying they aren’t rare, I believe that somewhere around 80%, or perhaps even more of the people who are in dentistry would be rock stars and great team members, if we either allowed it or required it.
This is about highest common denominator standards. Go back to the podcast right before this one to learn more about each HCD versus LCD practices. I’ll remind you in this podcast that managers manage with policies that’s the lowest common denominator mindset and leaders lead with principles that’s the highest common denominator, mindset. And everything a manager does with policies drags people to the bottom.
Today we’re going to talk about things to think about before opening another practice location. And for those of you who aren’t thinking about opening another location, don’t tune out. Because I’m going to guarantee that that 80 to 90% of this will apply to you whether you ever open another location or not. Because the reality of it is, if you’re going to open a second location, the first one should be humming.
Eric Nuss is currently the director of Business Development for North American Dental Group, a Group practice that has amassed just under 200 practices in its short 10 years of existence. In this role, he is responsible for the acquisition growth for the company, as well as doctor retention and doctor/partner business development. In his prior role at Henry Schein Dental, Eric created the business solutions department for the company inclusive of Business Education, Business Services, and Business Consulting. He is frequently on stage speaking for study clubs, associations and large conventions and has authored several periodical articles about the business of dentistry featured in DE, Sidekick, Trainer Magazine, and Forbes.
North American Dental Group
Director of Business Development
Are you stuck in your practice? Not thinking about taxes? Why is it we spend time planning for vacations, car purchases, and stuff like that, but typically have little communication with our CPA throughout the year? We might meet with them maybe in February or March but are you really optimizing that relationship to reduce your tax bill?
Craig Cody is a Certified Public Accountant, Certified Tax Coach, Business Owner and Former New York City Police Officer with 17 years experience on the Force. As a Certified Tax Coach, Craig belongs to a select group of tax practitioners throughout the country who undergo extensive training and continued education on various tax planning techniques and strategies to become, as well as remain certified. Craig has just written his 3rd book: The 12 Biggest Tax Mistakes That Cost Dentists Thousands.
Expand your office hours and provide real-time help to your patients with a professional and HIPAA trained customer service team.
Show patients when they’re coming to your website that they are significant, that they matter that their concerns matter, that their fears that they feel are silly and embarrassing, are understood by the practice. Give the opportunity for chat with a company who wants to work on your behalf and not just do the boxing or the outsourcing thing where there’s very little information known, shared and gained. And what we really want to do is be treated like part of the anonymous team. We get to know that practice and really understand and dial down on what the patient needs. We make them feel welcome and cared for.
Owner, Ace Chat
Beth and her sister Joanne co-founded Ace Chat – and believe in creating relationships that offer patients the opportunity to receive the care they need, deserve, and desire – all through online chat. Since 2011, they have relied on their combined and extensive customer service backgrounds to create a customized chat for dental practices. Patients can ask questions in real-time and receive answers from the experienced Ace Chat team – all of whom are located here in the US and trained in the dental industry.
It’s no wonder for years survey companies like Gallup consistently report that only 30% of team members feel engaged and are participating in their workplace. 70% are disengaged, disconnected, merely going through the motions and phoning it in. They’re fully codependent. They are physically present but mentally absent. And they’ve learned to be that way from managers lording over them not trusting that people are not generally stupid and lazy. We make them that way by managing them instead of leading them. People will raise themselves to our lowest expectations of them.
Are you communicating effectively when it comes to time management, scheduling and collections?
I qualify effective communication skills by asking the right question the right way. So I have two rules of thumb. Don’t ask yes no questions.
So it’s about how to say what you say. And not asking yes/no questions and offering a couple of options. if you can remember those things, every single arena that you communicate in will be very much more effective.
Lois Banta is CEO, President and Founder of Banta Consulting, Inc., a company that specializes in all aspects of dental practice management. Lois has over 32 years of dental experience and consults and speaks nationally and internationally. She is the new owner and CEO of The Speaking Consulting Network, and a member of ADMC and AADPA.
It’s never too early to begin finding a mentor and looking for that person or people in your life that are going to be able to help you reach your goals. So I think this is really important and what you’re talking about because we have this saying everybody needs a place to go where they can say three magic words. I don’t know.
How do we begin networking when we were freshmen in dental school? And if you’ve been out for 20 years, why should I start networking now?
Anne Duffy is a graduate of The Ohio State University and a practicing Dental hygienist in Charlotte, NC. She is the owner, editor and publisher of Dental entrepreneur magazine with the goal of providing new dentists the assistance they need to maximize their careers as successful businessmen and women serving their profession. Anne’s newest creation is DeW Lifemagazine (standing for Dental entrepreneur Woman). She is a cultural activist leading a movement to inspire, highlight and empower all women in dentistry.
Episodes featuring Chuck by himself (with no guest interviewed) will include the title along with, in the bottom of the episode image, the book that the content relates to:
MMIKYB (Making Money Is Killing Your Business)
WEAAABI (Why Employees Are ALWAYS A Bad Idea)