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The purpose of marketing is to build relationships and trust within a community. Social Media, whether you like it or not, is a highly efficient, and under priced way to develop the relationships that will fuel your practice in the middle and long term. In this episode we dive into it with Rita Zamora to really get it all sorted out!

Rita Zamora is the author of the new book, Get Found, Get Liked, Get Patients – Making the Most of Social Media. She is an international speaker and the owner of Rita Zamora Connections, a social media marketing agency for dental and medical professionals.

Since 2007 she and her team have provided social media marketing training and custom monthly management services for general and specialty practices across the country.